hi, i’m Amina
Before I was an email strategist and copywriter for ecommerce businesses, I was my mum’s shopkeeper.
I offloaded 1,200 cartons of biscuits in one night, woke up at 5am to be the first at a pop up market, and sold off at least 100 cartons of crackers before half the market had opened.
I spent most of my teenage years stacking cartons into customers’ cars, and now, I get to help ecommerce businesses sell more of their products with email marketing.
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Niqab wearer and serial product-idea-haver who is obsessed with chocolate chip cookies.
I got a sewing machine because I wanted to sew my own line of Islamic abayas, built an online kids’ craft store, and accidentally started an Etsy business because I had a 5kg tub of Shea Butter lying around my house.
I have an Instagram chat group with my sisters where I’m notorious for sharing reels and saying things like “I feel like starting this business”. Because my mind can’t stop getting ideas about what to make and sell, and as far as I’m concerned, the world doesn’t have nearly enough cute stuff.
Even though I have a business idea every 2 seconds, the one thing that has been constant in my life since preschool is how much I love writing. And when you combine a love for writing (and an English degree) with a genetic predisposition to selling stuff, you get me, a snack-loving millenial mum who stays home all day writing ecommerce emails and doing chores.
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You didn’t start your business hoping to need an email copywriter…
But after coming to terms with the truth that email actually does make you money, you are ready to go all in and get your email marketing ducks in a row.
You have products that people love.
You have subscribers (even if they jumped on the list because of 10% off).
You make sales every time you send an email (which is not as often as you’d like).
So, you are naturally at the next step: setting up a strategised email marketing system that builds connection with your subscribers and sells more of your products.
Now, as someone who actually started her business hoping to be an email strategist and copywriter, my literal job is to make sure that your emails, whether automated flows or campaigns, supports this next level of your business.
As a muslim woman, i’m trained to be humble. but the truth is…
I write emails that sell products.
end. of. story.
Whether your list is 500 people strong or 50,000. Whether you are selling matching loungewear sets or toxin-free baby cream. My superpower is making your subscribers interested in your emails, excited to open them and inspired to place orders.
“The end result surpassed my expectations in every aspect”
“I hired Amina to assist with the email campaign workflow for our brand, Hingees. Throughout the entire process, from onboarding to reviews and final delivery, Amina consistently demonstrated a remarkable level of professionalism.”
–Hameed Okunade
A few things you’ll find out when we work together…
01.
Yes, I truly wear “that thing” on my face.
And no, I don’t feel hot 🙂
02.
I have a lot to say about emails
And you’re going to hear more than you expect if we get on a call.
03.
I’m mostly an extrovert
Even if my outward appearance is given permanently shy and introverted.
YOU KNOW I SAID THAT I HAVE A LOT TO SAY ABOUT EMAILS…
Start reading here on the Blog
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Are you ready to see how good it can get with email marketing?
Optimised email flows working in the background 24/7 to nurture your subscribers and sell your products.
Campaigns that show up at the right time to position your products as just what your subscriber needs.
These are some of my favourite things and I can wait for them to be your email marketing story!